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Caring for products & processes

With our gift wrap, stationery, tableware and crafts & creative play products, we focus strongly and innovatively on the 12th SDG: Responsible Consumption & Production

Because we care > Products & processes

We enable people to creatively celebrate life’s special moment in sustainable ways

design-group-sdg-12-responsible-production

Accomplished so far for products & processes

    • recycling-symbol-svgrepo-com
      100%

      Waste recycling of our plant in Hoogeveen

    • chemistry-svgrepo-com (1)
      100%

      Safe chemicals

    • writer-print-svgrepo-com
      100%

      FSC, PEFC or recycled gift wrap paper

    • water-tap-plumber-svgrepo-com
      100%

      Recycling of processed water

    • printer-cartridges-svgrepo-com
      0 waste

      water-based inks (residual inks are remixed)

    • shopping-bag-svgrepo-com (1)
      100%

      Paper euro hooks on all bags

SMARTWRAP™

SMARTWRAP™ is a 100% plastic-free and climate-neutral giftwrap innovation we developed in-house and launched in 2021. It enables your consumers to give beautifully wrapped presents to the people they care about, while also caring for the planet.

 

Zero carbon footprint

We received a ‘Climate Neutral Certificate’ for SMARTWRAP™ and all our gift wrap, combipacks, multipacks and displays from Ecocert. This organisation contributes to sustainable practices through certification, consulting and training services.

Preserving the environment, preventing pollution

By 2030 As of 2023
Reducing our products'footprint
100% recyclable materials
 68%
100% recycled, FSC- or PEFC-certified paper bags
 4%
100% of products backed by a Lifecycle Assessment (LCA)
 81%
100% glitter- and PP-free products
 68%
Reducing plastic consumption
100% plastic-free primary product packaging
 10,5%
100% plastic-free secondary product packaging
 83%
80% plastic-free products
 84%